Yes. Adobe’s video generator page says the AI video generator in Firefly is free to use with a daily allotment of generations that resets every day. Adobe never says how many that is.
Here is what the free tier covers, and what a paid plan actually changes.
Is Adobe Firefly Video free?
Adobe phrases it twice and both times it is a boundary, not a figure. Free users reach the Adobe Firefly Video Model and select partner models for Text to Video and Image to Video. Exceed it, and Adobe says a paid subscription is required.
Video generation is genuinely reachable without paying, which is unusual for a video model. The ceiling is real too: a daily allotment is a pace limit, not a monthly credit balance.
What the free plan includes
Adobe’s plan cards describe Firefly Free in four lines, and none of them carries a number.
| Free plan line | What Adobe says |
|---|---|
| Price | Free |
| What it is for | Get free daily generations to create video, audio and images |
| The limit | Limited free daily generations across standard and premium features |
| What you can reach | Start generating with select image, video and audio models |
Video sits inside the free tier, which is why the video generator page can call itself free at all. The word Adobe keeps using is limited.
A second kind of free is easy to confuse with the first. Adobe’s credits FAQ gives its only free video count — two video generations, on Creative Cloud plans rather than Firefly Free.
What each plan costs and what it buys
Where the free tier stops, the paid tiers start, and there Adobe publishes figures.
| Plan | Price | Monthly credits | Adobe’s published video allowance |
|---|---|---|---|
| Firefly Free | Free | Not published | Limited free daily generations |
| Firefly Standard | US$9.99/month | 2,000 | Up to 20 five-second videos |
| Firefly Pro | US$19.99/month | 4,000 | Up to 40 five-second videos |
| Firefly Pro Plus | US$49.99/month | 10,000 | Up to 100 five-second videos |
| Firefly Premium | Not verified | 50,000 | Not stated on the plan card |
The allowance is quoted in clips, not credits, and Adobe does not say which resolution it assumes. Divide 2,000 credits by twenty clips and then by five seconds and the answer is 20 credits per second — Adobe’s own 540p rate. The step-by-step guide covers where that resolution is set.
Firefly Premium’s price is blank on purpose: its 50,000 credits come from Adobe’s credit table, but the plan card did not return when we checked.
Example: a free day of Firefly Video, costed
Here is what a free session runs into. The prompt is Adobe’s own, published with the Firefly Video Model announcement.
The prompt
cinematic realistic detailed shot of a cute robot holding up a red glowing heart. The lighting is gorgeous and sun-kissed, with dappled lighting on the robot's face and a strong sunny backlight, shallow depth of field. film grain. shot on 35mm film.What comes back
A five-second clip at 24 frames per second with no native audio, downloadable as an MP4. Adobe says its announcement samples generated in less than 90 seconds each, so a few attempts is minutes of waiting.
Model: Firefly Video
Resolution: 1080p
Aspect ratio: Widescreen (16:9)
Duration: 5 seconds
Native audio: noneWhere the free tier runs out
The bill is the part you cannot look up. At 1080p one clip is 500 credits; at 540p it is 100. Firefly Free publishes no credit figure and no daily count, so the only gauge is your own balance.
The first-year unlimited offer, and where it applies
Whether you should pay is no longer only about credits. Adobe’s unlimited generations special offer covers select models for up to a year, and the Firefly Video Model is on the list beside Google Veo 3.1 Fast, Kling 2.5 Turbo and Runway Gen 4.5.
Eligibility is narrow. Adobe names Firefly Pro, Firefly Pro Plus and Firefly Premium, plus the 4,000, 7,000, 10,000 and 50,000 credit plans. Teams and Enterprise are excluded. The year is twelve consecutive months from the plan start, and the offer works only in the Firefly web and mobile apps.
After the first year every user returns to consuming credits. The always-unlimited list is standard image work — Generative Fill, Generative Erase, Generative Expand, Remove Background and Upscale. No video feature is on it.
What Adobe has not published
The daily free generation count. Adobe says a daily allotment and limited free daily generations, then stops. Any article quoting a number here is not quoting Adobe.
The free model list. Adobe says select partner models. Which ones, and whether the selection rotates, is not published.
Whether 1080p works on the free tier. The credits FAQ prices Generate Video at three resolutions, attaches no plan condition, and says nothing about the free tier.
Free versus paid commercial terms. Adobe calls videos from the Adobe Firefly Video Model safe for commercial use, but adds that eligibility depends on the model, since partner models may have different terms. Whether the free tier changes that is not addressed.
Currency in the credit documentation. The FAQ lists allowances and no prices. The two pages also disagree: the FAQ lists allowances of 2,000, 4,000, 10,000 and 50,000, while the unlimited offer names a 7,000-credit plan that appears nowhere else.
Frequently asked questions
Can I generate video in Firefly without paying? Yes. Free users get the Firefly Video Model and select partner models, on a daily allotment that resets each day.
How many free generations is that? Adobe does not publish the number. The plan card says limited free daily generations and nothing more.
What happens when the free allowance runs out? Adobe’s answer is direct: you need a paid subscription to continue generating.
Do free credits roll over? No. Adobe states that generative credits do not roll over, and that free-plan credits expire a month after allocation.
Free gets you into the model, and the first-year offer may get you past the meter entirely. What neither does is publish the number you want to budget with. The step-by-step guide shows where the settings sit, the Firefly Video API guide prices the same model for programmatic use, and the Adobe Firefly Video hub collects both.